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David Ogilvy Books
This past spring I bought a copy of Confessions of an Advertising Man by David Ogilvy. Initially I was only interested in finding amusing anecdotes from a 1960s ad firm. The book is rather lacking in...
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Graphic Forms: The Arts As Related to the Book
“[The designer's] job is to reconcile the two conflicting elements of function… One element asks for an article to be used—for a tool for reading… The other element demands a sales “package”—an object...
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A History of Graphic Design, by Philip Meggs
“In 1872, the citizens of Saluzzo honored their native son by erecting a statue of Bodoni. Ironically, they carved his name in the base in Old Style roman letters! —page 125 In June I picked up a copy...
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On Book Design by Richard Hendel
In June of 2010 I attended the AAUP annual meeting in Salt Lake City. A former university press art director and current book designer, Richard Hendel was one of the 2010 design competition judges. In...
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